Institute of Entrepreneurship offers various educational programs on graduate and postgraduate levels. In all but one (PhD program) the prominent role is played by practitioners, who are involved in running courses, workshops and seminars, through which they cater state-of-the-art knowledge to our students. The repertoire of our programs include:
- Master degree in Social Media in Management
- Master degree in Tourism and Sport Management, with two specializations: Tourism Management and Sport Management
- Postgraduate diploma Sport Manager
- Postgraduate diploma Purchasing in Business
- PhD Studies (within a Doctoral School in Social Sciences) - run in Polish and English
The master and postgraduate programs are run in Polish as a primary language (with few obligatory courses in English). However, there is a list of courses lectured in English, which can be chosen by international students visiting our Institute (and Faculty) within Erasmus+ or other international framework. The updated list of those courses can be found here. The PhD studies may be done entierly in English.
In this program we educate students to become successful managers in the modern, fast changing reality. We help them use new media in a proactive and effective ways to create value in their professional, social, and private life. The program is developped in cooperation with partners from marketing and communication industry.
The program is run primarly in Polish, with few courses in English:
- electronic business
- trend analysis and scenario building
- international marketing in the knowledge economy
- innovation management
The program has two specialisations: Tourism Management and Sport Management. Both have a solid general management background. In the program we educate students to effectively manage projects and enterprises in the economy based on knowledge, elasticity, and cooperation. The program is enriched by numerous practitioners from sport and tourism industries.
The program is run primarly in Polish, with few courses in English:
- managing sport organisations in a digital age
- trend analysis and scenario building
- international marketing in leisure industry
- global sport business
- e-tourism
- creative tourism
PhD studies in management are offered by Doctoral School in the Social Sciences of Jagiellonian Unviversity. It is possible to do the program either in Polish or in English. Our professors serve as PhD supervisors in the area of management in new media, sport, and tourism industries.
This MBA-like program in sport management is offered entierly in Polish, in strict cooperation with industry partners.
This MBA-like program in purchasing in business is offered entierly in Polish, in strict cooperation with EVENEUM.
INFORMATION IN POLISHTo expand their interests, passions, and competencies beyond thestudy programs, our students actively participate in three students scientific associations, each dedicated to one of the master studies profiles. They organize various scientific, educational, popularizing, and integrative activities. The most prominent ones are two student scientific conferences held annually in spring: Młodzi o sporcie (Young about sport) and Digital Ninjas. They create a space in which academics and practitioners meet and share their knowledge and experience with students. Their material results constitute scientific monographs where the best research papers submitted for the conferences are published. More on the activities of our students scientific associations can be found at and through their fanpages:
- Akademia Social Ninja (Social media) https://www.facebook.com/akademiasocialninja/
- Koło Menedżerów Sportu (Sport management) https://www.facebook.com/profile.php?id=100060895099933
- Turystyczne Koło Naukowe „Horyzont” (Tourism Management) https://www.facebook.com/TKN.Horyzont/
Post-conference publications are published here: https://przedsiebiorczosc.uj.edu.pl/pl_PL/nauka/monografie