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dr hab. Michał Żemła, prof. UJ

Associate Professor


Faculty of Management and Social Communication

room 3.302

tel. 12 664 58 06



  • Competition in tourism
  • Workshop of management in tourism and sport
  • Tourism policy
  • Travel agencies’ market
  • New trends in tourism


Research interests:

  • destination management
  • tourism marketing
  • overtourism and its sources and consequences
  • ski resorts’ development in Poland
  • tourism products quality
  • experience economy in the development of tourism products
  • network products in tourism

Resaerch profiles:

Administrative functions

Supervisor of the student tourism society HORIZON