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dr hab. Marta Najda-Janoszka, prof. UJ

Associate Professor


Faculty of Management and Social Communication

room 3.309

tel. 12 664 58 13



  1. Research Methodology – course provided in Polish
  2. Strategic management in tourism and sport – course provided in Polish
  3. Strategic thinking and decision making – course provided in Polish
  4. Trend analysis and scenario building – course provided in English
  5. Creative tourism – course provided in English
  6. Digital transformation in business – PhD course provided in English
  7. Master seminar – course provided in Polish


Research focused on the intersection of strategic management and entrepreneurship, with the competitive dynamics of business ecosystems being the most studied domain. Explored avenues include foremost:

  • dynamic capability based approach to value creation and appropriation in various business constellations
  • digital transformation of the entrepreneurial process and entrepreneurial ecosystems
  • internationalization of SMEs in developing economies

Google Scholar

Administrative functions

Dean’s Deputy for International Relations at the Faculty of Management and Social Communication.

Head of the Board of the Institute of Entrepreneurship

Head of the E-Entrepreneurship and Innovation Department